An urban scenery turns into an interactive catalogue of construction materials
The fictional metropolis “Smart City” combines high-rise buildings, housing estates, road networks and industrial construction projects on a virtual map. Thus it provides a detailed overview of the wide-ranging repertoire of the construction materials giant LafargeHolcim. As one of the largest manufacturers of building materials in the world, the Swiss company has a rich portfolio of products, services and business solutions, presented for the first time in an interactive application.
In collaboration with the various departments of the multinational corporation, we were able to collect all information about LafargeHolcim’s business areas and formatted it in order to present it in a clear and illustrative manner. Text and image content is underlined by fitting 3D models, which needed to be not only of high visual quality but also factually correct. Each business area within the application has its corresponding individual building or building complex in order to ensure this level of accuracy.
The Smart City is modular in its design and can therefore be individualized for many purposes, e.g. for the presentation of country-specific information and business areas, or for the different presentation requirements at trade fairs as well as its usage during consulting and sales meetings. Although the application was primarily developed for desktop PCs with touch monitors, the positive feedback from early users has already ensured that further versions for web and mobile devices are in the making.
The “green” city online
Although the Smart City was developed primarily for desktop PCs with touch monitors, the positive response from initial users has led to the creation of a spin-off for the LafargeHolcim website in November 2020, which focuses entirely on the sustainability of products and services.
In a visually and conceptually adapted version, interested users can now explore the three-dimensional “Green City” on their own computer and even on their smartphone.
Behind The Scenes
Tools Adobe Photoshop, Affinity Designer, Autodesk 3ds Max, Cinema 4D, origami, Unity3D
PeriodFebruary 2019 – March 2020
Team Christian Freitag, Timo Pointke, Felix Herbst, Björn Ording, Elitza Todorova, Katja Rempel