Augmented Reality exhibits in urban space
Saale floods in 2013, hurricane-force winds in 2015, record heat in 2022. Halle is getting hotter, drier; storms and heavy rain are attacking the urban landscape. For decades, people in Halle have been campaigning for the climate in their city and global climate issues. The Stadtmuseum Halle and prefrontal cortex dedicate the project Stadtklima Halle to their commitment and the climate-friendly city of the future.
You can explore the AR exhibits directly on the project website: stadtklimahalle.net
The digital exhibition Hallmarkt of the Future is the first result of the project Stadtklima Halle. The market square, which is known as a climate hotspot, has temperatures in summer that are about 5°C above the city average. Using their own smartphones, visitors can discover actions that improve the urban climate and increase the quality of stay. These exhibits can be accessed via QR codes on information boards attached to bicycles on site. The Hallmarkt of the Future thus invites visitors to go on a discovery tour using augmented reality, where they can experience the hidden Gerbersaale, the concept of the sponge city and relax in a quiet Hallmarkt of the future. The project was meant to be made accessible to as many citizens as possible: Via Youtube, Instagram and Tiktok, but also with ads and reports in the local press and print advertising in the form of postcards and billboards throughout the city.
Photos: Christian Freitag, Sarah Knechtel
We-Are-Loud-Tour
Starting in March 2023, the We-Are-Loud-Tour also offers the opportunity to learn how people from Halle are campaigning for clean air, healthy waters and the global climate issues of the present day. Climate activists of different generations from Halle have actively contributed to the exhibits. The eight stations in the city center and along the Saale River include AR snapshots of the Climate Camp East on Hallmarkt, the 1983 environmental exhibition, and the great flood in 2013.
Photos: Christian Freitag, Sarah Knechtel
Stadtklima Halle was developed as part of “dive in. Program for Digital Interactions” of the Federal Cultural Foundation, funded by the Federal Government Commissioner for Culture and the Media (BKM) in the NEUSTART KULTUR program.
Public awards and prizes:
Period2022 - 2023
ClientStadtmuseum Halle
TeamChristian Freitag, Paul Kirsten, Felix Herbst, Björn Ording, Aaron Taubner
CooperationMaren Schuster, Jannes Vahl, Ann-Sophie Henne, Sarah Knechtel, Valerie Börner, Lara Hofmann, Christin Pomplitz, Elke Arnold, Rahel Knittel, Philipp Liebing, Adrian Gross, Julian Müller, Let's Ads, Jonas Kühl, Prof. Dr. Christine Fuhrmann, Prof. Dr. habil. Harald Kegler