{"id":8877,"date":"2023-01-05T14:43:05","date_gmt":"2023-01-05T13:43:05","guid":{"rendered":"https:\/\/prefrontalcortex.de\/projects\/stadtklima\/"},"modified":"2024-05-17T13:31:23","modified_gmt":"2024-05-17T11:31:23","slug":"stadtklimahalle","status":"publish","type":"projects","link":"https:\/\/prefrontalcortex.de\/en\/projects\/stadtklimahalle\/","title":{"rendered":"Stadtklima Halle"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Augmented Reality exhibits in urban space<\/h4>\n\n\n\n<p>Saale floods in 2013, hurricane-force winds in 2015, record heat in 2022. Halle is getting hotter, drier; storms and heavy rain are attacking the urban landscape. For decades, people in Halle have been campaigning for the climate in their city and global climate issues. The <strong>Stadtmuseum Halle<\/strong> and <strong>prefrontal cortex<\/strong> dedicate the project <strong>Stadtklima Halle<\/strong> to their commitment and the climate-friendly city of the future.<\/p>\n\n\n\n<p>You can explore the AR exhibits directly on the project website: <a href=\"http:\/\/stadtklimahalle.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">stadtklimahalle.net<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"328\" src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/stadtklima-socialmedia-1024x328.jpg\" alt=\"\" class=\"wp-image-8901\" style=\"width:840px\" srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/stadtklima-socialmedia-1024x328.jpg 1024w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/stadtklima-socialmedia-481x154.jpg 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/stadtklima-socialmedia-768x246.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Stadtklima Halle Teaser\" width=\"907\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/FEyK-O0LiK8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>The digital exhibition <strong>Hallmarkt of the Future<\/strong> is the first result of the project <strong>Stadtklima Halle<\/strong>. The market square, which is known as a climate hotspot, has temperatures in summer that are about 5\u00b0C above the city average. Using their own smartphones, visitors can discover actions that improve the urban climate and increase the quality of stay. These exhibits can be accessed via QR codes on information boards attached to bicycles on site. The <strong>Hallmarkt of the Future<\/strong> thus invites visitors to go on a discovery tour using augmented reality, where they can experience the hidden Gerbersaale, the concept of the sponge city and relax in a quiet Hallmarkt of the future. The project was meant to be made accessible to as many citizens as possible: Via Youtube, Instagram and Tiktok, but also with ads and reports in the local press and print advertising in the form of postcards and billboards throughout the city.<\/p>\n\n\n\n<model-viewer ar=\"\" auto-rotate=\"\" autoplay=\"\" camera-controls=\"\" camera-orbit=\"-34.61748deg 77.19deg 16.87222m\" max-camera-orbit=\"Infinity 90deg 50%\" min-camera-orbit=\"-Infinity 22.5deg 50%\" camera-target=\"0.1839018m 1.64443m 0.3154058m\" background-color=\"#ffffff00\" src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2022\/12\/projects\/baumoase.glb\" ios-src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2022\/12\/projects\/baumoase.usdz\" poster=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/04\/projects\/baumoase-poster.webp\" style=\"width:120%; height:500px;\" environment-image=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2022\/12\/projects\/env02.hdr\" shadow-intensity=\"0\"><\/model-viewer>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"gallery-block_afe82516b0078a7c8b878a25d8140976\" class=\"gallery-block gallery-columns-2 gallery-size-medium \">\n<div class=\"gallery-item gallery-item--empty\"><\/div>\n\n      \n      <figure \n        id=\"gallery-block_afe82516b0078a7c8b878a25d8140976-1\" \n        class=\"gallery-item gallery-icon landscape gallery-item__height gallery-item__full-width \"\n      >\n      \n      \n                <a\n            href=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/stadtklima-modelle.jpg\"\n            class=\"no-barba\"\n            data-size=\"2500x819\"\n            itemprop=\"contentUrl\"\n          >\n            <img decoding=\"async\" loading=\"lazy\"\n              src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/stadtklima-modelle-481x158.jpg\"\n              class=\"attachment-medium\"\n              alt=\"\"\n              srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/stadtklima-modelle-481x158.jpg 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/stadtklima-modelle-962x315.jpg 962w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/stadtklima-modelle-1024x335.jpg 1024w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/stadtklima-modelle-1814x594.jpg 1814w\"\n              sizes=\"(max-width: 481px) 100vw, 1000px\"\n              width=\"481\"\n              height=\"158\"\n            \/>\n            <style>\n              #gallery-block_afe82516b0078a7c8b878a25d8140976-1:before {\n                 padding-top: 32.8482328482% \n              }<\/style>\n          <\/a>\n        \n              <\/figure>\n    \n      \n      <figure \n        id=\"gallery-block_afe82516b0078a7c8b878a25d8140976-2\" \n        class=\"gallery-item 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428px\"\n              width=\"481\"\n              height=\"361\"\n            \/>\n            <style>\n              #gallery-block_afe82516b0078a7c8b878a25d8140976-7:before {\n                 padding-top: 75.051975052% \n              }<\/style>\n          <\/a>\n        \n              <\/figure>\n    <\/div>\n\n<script type=\"text\/javascript\">\n  \/\/ console.log('start here delayed');\n  (function loadStuff() {\n    var loader = setInterval(function() {\n      if(typeof loadGalleryBlock === 'function') {\n        clearInterval(loader);\n        loadGalleryBlock('gallery-block_afe82516b0078a7c8b878a25d8140976');\n      }\n    }, 80);\n\n    jQuery(window).on(\"load\", function () {\n      \/\/ console.log('start load');\n      loadGalleryBlock('gallery-block_afe82516b0078a7c8b878a25d8140976'); \n    });\n  })();\n<\/script>\n\n\n<p class=\"has-small-font-size\"><em>Photos: Christian Freitag, Sarah Knechtel<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Stadtklima Halle Explainer mit Prof. Dr. Christine Fuhrmann\" width=\"907\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/wJaxCOiEvpo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">We-Are-Loud-Tour<\/h4>\n\n\n\n<p>Starting in March 2023, the <strong>We-Are-Loud-Tour<\/strong> also offers the opportunity to learn how people from Halle are campaigning for clean air, healthy waters and the global climate issues of the present day. Climate activists of different generations from Halle have actively contributed to the exhibits. The eight stations in the city center and along the Saale River include AR snapshots of the Climate Camp East on Hallmarkt, the 1983 environmental exhibition, and the great flood in 2013.<\/p>\n\n\n\n<model-viewer ar=\"\" autoplay=\"\" camera-controls=\"\" camera-orbit=\"1deg 85deg 2m\" max-camera-orbit=\"50deg 120deg auto\" min-camera-orbit=\"-50deg 40deg auto\" camera-target=\"0.1m 1.5m -2m\" background-color=\"#363636\" src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/04\/projects\/klimaprotest8919.glb\" poster=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/04\/projects\/klimaprotest-poster.webp\" style=\"width:120%; height:500px; background:radial-gradient(ellipse at center, rgb(85 85 85) 0%, rgb(35 35 35) 100%);\" environment-image=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/04\/projects\/wirsindlaut-env.hdr\" shadow-intensity=\"0\"><\/model-viewer>\n\n\n\n<div id=\"gallery-block_b1260f1f1474f53daf4c4c0f48f20e07\" class=\"gallery-block 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})();\n<\/script>\n\n\n<p class=\"has-small-font-size\"><em>Photos: Christian Freitag, Sarah Knechtel<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Stadtklima Halle<\/strong> was developed as part of &#8220;dive in. Program for Digital Interactions&#8221; of the Federal Cultural Foundation, funded by the Federal Government Commissioner for Culture and the Media (BKM) in the <strong>NEUSTART KULTUR<\/strong> program.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" loading=\"lazy\" width=\"481\" height=\"107\" src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/foerderung-horizontal-481x107.png\" alt=\"\" class=\"wp-image-8841\" srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/foerderung-horizontal-481x107.png 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2023\/01\/projects\/foerderung-horizontal-768x171.png 768w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/figure>\n\n\n\n<p>Public awards and prizes:<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized is-style-default\"><a href=\"https:\/\/www.dokfest-muenchen.de\/DOKdigital-Preis-Nominierte-2024?lang=en\"><img decoding=\"async\" loading=\"lazy\" width=\"481\" height=\"218\" src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2024\/05\/DOKforum_2024_Lorbeeren_Nominated_RGB_DOKdigital-481x218.png\" alt=\"\" class=\"wp-image-10757\" style=\"width:300px\" srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2024\/05\/DOKforum_2024_Lorbeeren_Nominated_RGB_DOKdigital-481x218.png 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2024\/05\/DOKforum_2024_Lorbeeren_Nominated_RGB_DOKdigital-768x348.png 768w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Augmented Reality exhibits in urban space Saale floods in 2013, hurricane-force winds in 2015, record heat in 2022. Halle is getting hotter, drier; storms and heavy rain are attacking the urban landscape. For decades, people in Halle have been campaigning for the climate in their city and global climate issues. The Stadtmuseum Halle and prefrontal&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/prefrontalcortex.de\/en\/projects\/stadtklimahalle\/\" title=\"Read Stadtklima Halle\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":6,"featured_media":10754,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false},"tools":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stadtklima Halle - Prefrontal Cortex<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prefrontalcortex.de\/en\/projects\/stadtklimahalle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stadtklima Halle - Prefrontal Cortex\" \/>\n<meta property=\"og:description\" content=\"Augmented Reality exhibits in urban space Saale floods in 2013, hurricane-force winds in 2015, record heat in 2022. 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