{"id":6475,"date":"2020-03-31T23:33:47","date_gmt":"2020-03-31T21:33:47","guid":{"rendered":"https:\/\/prefrontalcortex.de\/?post_type=projects&#038;p=6475"},"modified":"2022-11-14T16:45:32","modified_gmt":"2022-11-14T15:45:32","slug":"siemensstadt","status":"publish","type":"projects","link":"https:\/\/prefrontalcortex.de\/en\/projects\/siemensstadt\/","title":{"rendered":"Siemensstadt"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Experience a vision of the architectural project in augmented reality.<\/h4>\n\n\n\n<p>With the further development of Siemensstadt in Berlin, a forward-looking example of a modern workplace and residential area is to be created with participation of its inhabitants. As part of a campaign with the agency GUD, our augmented reality experience offers a glimpse into the future of the Siemensstadt using the latest web-3D-standards:<br><a href=\"https:\/\/www.siemensstadt.siemens.com\/en\/ar-map\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.siemensstadt.siemens.com\/en\/ar-map<\/a><\/p>\n\n\n\n<div id=\"gallery-block_5e83bddc1e27e\" class=\"gallery-block gallery-columns-2 gallery-size-medium \">\n<div class=\"gallery-item gallery-item--empty\"><\/div>\n\n      \n      <figure \n        id=\"gallery-block_5e83bddc1e27e-1\" \n        class=\"gallery-item gallery-icon landscape gallery-item__height gallery-item__full-width \"\n      >\n      \n      \n                <a\n            href=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/20200401-004635-chrome.png\"\n            class=\"no-barba\"\n            data-size=\"3040x1087\"\n            itemprop=\"contentUrl\"\n          >\n            <img decoding=\"async\" loading=\"lazy\"\n              src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/20200401-004635-chrome-481x172.png\"\n              class=\"attachment-medium\"\n              alt=\"\"\n              srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/20200401-004635-chrome-481x172.png 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/20200401-004635-chrome-962x344.png 962w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/20200401-004635-chrome-1024x366.png 1024w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/20200401-004635-chrome-1814x649.png 1814w\"\n              sizes=\"(max-width: 481px) 100vw, 1000px\"\n              width=\"481\"\n              height=\"172\"\n            \/>\n            <style>\n              #gallery-block_5e83bddc1e27e-1:before {\n                 padding-top: 35.7588357588% \n              }<\/style>\n          <\/a>\n        \n              <\/figure>\n    <\/div>\n\n<script type=\"text\/javascript\">\n  \/\/ console.log('start here delayed');\n  (function loadStuff() {\n    var loader = setInterval(function() {\n      if(typeof loadGalleryBlock === 'function') {\n        clearInterval(loader);\n        loadGalleryBlock('gallery-block_5e83bddc1e27e');\n      }\n    }, 80);\n\n    jQuery(window).on(\"load\", function () {\n      \/\/ console.log('start load');\n      loadGalleryBlock('gallery-block_5e83bddc1e27e'); \n    });\n  })();\n<\/script>\n\n\n<p><a href=\"https:\/\/prefrontalcortex.de\/labs\/siemensstadt-ar\" target=\"_blank\" rel=\"noreferrer noopener\">Link to previous version with animations and voice-over<\/a><\/p>\n\n\n\n<p>As early as at the time of its founding more than a hundred years ago, the principle of Siemensstadt was to combine work and residential quarters. With a redesign of this site, a Smart City is now to be erected, offering both start-ups and residents alike a lively and innovative center in the heart of Berlin.<br>The decisive factor is that the citizens can help shape the area themselves. A series of leaflets in the city area provide the most important information without causing any digital barriers. With a QR code this set of information can be expanded to include an Augmented Reality experience. In this way we combine traditional media with future-oriented technology.<\/p>\n\n\n\n<p>It was essential for us to ensure that everyone has access to the interactive medium with as few hurdles as possible. Thus the development of a stand-alone app for this campaign was not an option for us. Experience-wise such apps oftentimes fail due to the additional step of installation. We have therefore opted for the latest standard in web-technology, which can be regarded as a pioneer in the distribution of three-dimensional content.<br>Via the link of the QR code an animated 3D model is displayed in all current browsers &#8211; native and without any installation. In addition, mobile devices with ARCore or ARKit support can already transport the vision of the Siemens city into their district via augmented reality.<br>Siemensstadt is constantly evolving &#8211; thanks to competitions and citizens&#8217; initiatives. In line with this process our experience can also change in the future, inviting you to stay and discover it over and over again.<\/p>\n\n\n\n<div id=\"gallery-block_5e959393cda33\" class=\"gallery-block gallery-columns-2 gallery-size-medium \">\n<div class=\"gallery-item gallery-item--empty\"><\/div>\n\n      \n      <figure \n        id=\"gallery-block_5e959393cda33-1\" \n        class=\"gallery-item gallery-icon landscape gallery-item__height  \"\n      >\n      \n      \n                <a\n            href=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/011.jpg\"\n            class=\"no-barba\"\n            data-size=\"2388x1668\"\n            itemprop=\"contentUrl\"\n          >\n            <img decoding=\"async\" loading=\"lazy\"\n              src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/011-481x336.jpg\"\n              class=\"attachment-medium\"\n              alt=\"\"\n              srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/011-481x336.jpg 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/011-962x672.jpg 962w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/011-1024x715.jpg 1024w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/011-1814x1267.jpg 1814w\"\n              sizes=\"(max-width: 481px) 100vw, 428px\"\n              width=\"481\"\n              height=\"336\"\n            \/>\n            <style>\n              #gallery-block_5e959393cda33-1:before {\n                 padding-top: 69.8544698545% \n              }<\/style>\n          <\/a>\n        \n              <\/figure>\n    \n      \n      <figure \n        id=\"gallery-block_5e959393cda33-2\" \n        class=\"gallery-item gallery-icon landscape gallery-item__height  \"\n      >\n      \n      \n                <a\n            href=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/012-3840x2880.jpg\"\n            class=\"no-barba\"\n            data-size=\"3840x2880\"\n            itemprop=\"contentUrl\"\n          >\n            <img decoding=\"async\" loading=\"lazy\"\n              src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/012-481x361.jpg\"\n              class=\"attachment-medium\"\n              alt=\"\"\n              srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/012-481x361.jpg 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/012-962x722.jpg 962w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/012-1024x768.jpg 1024w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/012-1814x1361.jpg 1814w\"\n              sizes=\"(max-width: 481px) 100vw, 428px\"\n              width=\"481\"\n              height=\"361\"\n            \/>\n            <style>\n              #gallery-block_5e959393cda33-2:before {\n                 padding-top: 75.051975052% \n              }<\/style>\n          <\/a>\n        \n              <\/figure>\n    <\/div>\n\n<script type=\"text\/javascript\">\n  \/\/ console.log('start here delayed');\n  (function loadStuff() {\n    var loader = setInterval(function() {\n      if(typeof loadGalleryBlock === 'function') {\n        clearInterval(loader);\n        loadGalleryBlock('gallery-block_5e959393cda33');\n      }\n    }, 80);\n\n    jQuery(window).on(\"load\", function () {\n      \/\/ console.log('start load');\n      loadGalleryBlock('gallery-block_5e959393cda33'); \n    });\n  })();\n<\/script>\n\n\n<model-viewer ar=\"\" auto-rotate=\"\" autoplay=\"\" camera-controls=\"\" background-color=\"#ffffff00\" src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/Siemensstadt-20200320-short.glb\" ios-src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2020\/03\/Siemensstadt-20200320-short.usdz\" style=\"height:500px;\" shadow-intensity=\"0.5\"><\/model-viewer>\n","protected":false},"excerpt":{"rendered":"<p>Experience a vision of the architectural project in augmented reality. With the further development of Siemensstadt in Berlin, a forward-looking example of a modern workplace and residential area is to be created with participation of its inhabitants. As part of a campaign with the agency GUD, our augmented reality experience offers a glimpse into the&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/prefrontalcortex.de\/en\/projects\/siemensstadt\/\" title=\"Read Siemensstadt\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":6920,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false},"tools":[34,27],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Siemensstadt - Prefrontal Cortex<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prefrontalcortex.de\/en\/projects\/siemensstadt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siemensstadt - Prefrontal Cortex\" \/>\n<meta property=\"og:description\" content=\"Experience a vision of the architectural project in augmented reality. With the further development of Siemensstadt in Berlin, a forward-looking example of a modern workplace and residential area is to be created with participation of its inhabitants. As part of a campaign with the agency GUD, our augmented reality experience offers a glimpse into the... 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