{"id":3851,"date":"2019-05-20T11:00:27","date_gmt":"2019-05-20T09:00:27","guid":{"rendered":"https:\/\/prefrontalcortex.de\/?post_type=projects&#038;p=3851"},"modified":"2021-07-27T18:23:55","modified_gmt":"2021-07-27T16:23:55","slug":"tree-potential-project","status":"publish","type":"projects","link":"https:\/\/prefrontalcortex.de\/en\/projects\/tree-potential-project\/","title":{"rendered":"Tree Potential Project"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Data reveals the fascination of the forest and shows us how we can preserve it.<\/h4>\n\n\n\n<p>International <strong>Earth Day <\/strong>is used annually to raise awareness and appreciation for nature&#8217;s diversity and beauty. With the Tree Potential Project, Microsoft wants to contribute to this by making data collected from forests in the United States available to the public. <br>Together with Tea &amp; Water Ltd. and SilviaTerra LLC, we have created an online tool to innovatively visualize and explore tree populations:<\/p>\n\n\n\n<p><a href=\"https:\/\/prefrontalcortex.de\/tree-potential\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">https:\/\/prefrontalcortex.de\/tree-potential\/<\/a><\/p>\n\n\n\n<div id=\"gallery-block_610009c07b2f1\" class=\"gallery-block gallery-columns-2 gallery-size-medium \">\n<div class=\"gallery-item gallery-item--empty\"><\/div>\n\n      \n      <figure \n        id=\"gallery-block_610009c07b2f1-1\" \n        class=\"gallery-item gallery-icon landscape gallery-item__height gallery-item__full-width \"\n      >\n      \n      \n                <a\n            href=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h38m00s135.jpg\"\n            class=\"no-barba\"\n            data-size=\"3440x1144\"\n            itemprop=\"contentUrl\"\n          >\n            <img decoding=\"async\" loading=\"lazy\"\n              src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h38m00s135-481x160.jpg\"\n              class=\"attachment-medium\"\n              alt=\"\"\n              srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h38m00s135-481x160.jpg 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h38m00s135-962x320.jpg 962w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h38m00s135-1024x341.jpg 1024w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h38m00s135-1814x603.jpg 1814w\"\n              sizes=\"(max-width: 481px) 100vw, 1000px\"\n              width=\"481\"\n              height=\"160\"\n            \/>\n            <style>\n              #gallery-block_610009c07b2f1-1:before {\n                 padding-top: 33.264033264% \n              }<\/style>\n          <\/a>\n        \n              <\/figure>\n    <\/div>\n\n<script type=\"text\/javascript\">\n  \/\/ console.log('start here delayed');\n  (function loadStuff() {\n    var loader = setInterval(function() {\n      if(typeof loadGalleryBlock === 'function') {\n        clearInterval(loader);\n        loadGalleryBlock('gallery-block_610009c07b2f1');\n      }\n    }, 80);\n\n    jQuery(window).on(\"load\", function () {\n      \/\/ console.log('start load');\n      loadGalleryBlock('gallery-block_610009c07b2f1'); \n    });\n  })();\n<\/script>\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreePotential_banner_01_mediumBR.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Every forest has a story. It is often as amazing as it is individual and can be defined by different tree species, creatures, raw materials or climatic conditions. The Tree Potential Project aims to tell these stories and shows us how we as a society can contribute to the preservation of the forest and its special characteristics. <br>Select one of the 20 available National Parks on an interactive map and get detailed information about the local tree species, their percentage distribution and average growth height as well as trunk circumference. In addition, each forest contains a &#8220;story layer&#8221; that visualizes the area&#8217;s specific characteristics, such as a high carbon content or the habitat of a rare bat species. Together, this information results in a modern data display that enables exciting navigation through the layers of the forest.<br>In the end of each forest page the user also has the opportunity, with the support of Microsoft, to donate to the non-profit nature preservation organisation <strong>The Nature Conservancy<\/strong>. This is to ensure that the stories of the forests are not only told, but can also survive.<\/p>\n\n\n\n<p>The visualization is based on satellite data, collected and evaluated by SilviaTerra LLC using Microsoft AI, which is used to manage forestry operations and conserve forest resources. We process this data to create a multi-layered sculpture that combines the fascination of Big Data with generative design. In addition to appealing visuals, we paid particular attention to an efficient and performant presentation in the web and a responsive design to ensure easy access for as many users as possible.<\/p>\n\n\n\n<div id=\"gallery-block_5d49912290c87\" class=\"gallery-block gallery-columns-2 gallery-size-medium \">\n<div class=\"gallery-item gallery-item--empty\"><\/div>\n\n      \n      <figure \n        id=\"gallery-block_5d49912290c87-1\" \n        class=\"gallery-item gallery-icon landscape gallery-item__height gallery-item__full-width \"\n      >\n      \n      \n                <a\n            href=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/collage_ohnetext-1.jpg\"\n            class=\"no-barba\"\n            data-size=\"3840x3072\"\n            itemprop=\"contentUrl\"\n          >\n            <img decoding=\"async\" loading=\"lazy\"\n              src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/collage_ohnetext-1-481x385.jpg\"\n              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<\/a>\n        \n              <\/figure>\n    \n      \n      <figure \n        id=\"gallery-block_5d49912290c87-4\" \n        class=\"gallery-item gallery-icon landscape gallery-item__height  \"\n      >\n      \n      \n                <a\n            href=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h40m23s137.jpg\"\n            class=\"no-barba\"\n            data-size=\"3440x1144\"\n            itemprop=\"contentUrl\"\n          >\n            <img decoding=\"async\" loading=\"lazy\"\n              src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h40m23s137-481x160.jpg\"\n              class=\"attachment-medium\"\n              alt=\"\"\n              srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h40m23s137-481x160.jpg 481w, 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class=\"attachment-medium\"\n              alt=\"\"\n              srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h40m50s471-481x160.jpg 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h40m50s471-962x320.jpg 962w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h40m50s471-1024x341.jpg 1024w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/vlcsnap-2019-05-13-11h40m50s471-1814x603.jpg 1814w\"\n              sizes=\"(max-width: 481px) 100vw, 428px\"\n              width=\"481\"\n              height=\"160\"\n            \/>\n            <style>\n              #gallery-block_5d49912290c87-8:before {\n                 padding-top: 33.264033264% \n              }<\/style>\n          <\/a>\n        \n              <\/figure>\n    <\/div>\n\n<script type=\"text\/javascript\">\n  \/\/ console.log('start here delayed');\n  (function loadStuff() {\n    var loader = setInterval(function() {\n      if(typeof loadGalleryBlock === 'function') {\n        clearInterval(loader);\n        loadGalleryBlock('gallery-block_5d49912290c87');\n      }\n    }, 80);\n\n    jQuery(window).on(\"load\", function () {\n      \/\/ console.log('start load');\n      loadGalleryBlock('gallery-block_5d49912290c87'); \n    });\n  })();\n<\/script>\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/alternative_TimesSquare.jpg\" src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreePotential_TimesSquare.mp4\"><\/video><figcaption>Tree Potential on Times Square New York, video courtesy of Tea &amp; Water Ltd.  <\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Augmented reality data visualization<\/h4>\n\n\n\n<p>Towards the end of the project period, we did some experiments on how our abstract representation of tree populations in North America could be displayed in other output formats &#8211; the result was a prototype for Microsoft Hololens, where you can bring the data visualization into your own living room and control it intuitively using hand gestures.<\/p>\n\n\n\n<div id=\"gallery-block_61000cf87b2f6\" class=\"gallery-block gallery-columns-2 gallery-size-medium \">\n<div class=\"gallery-item gallery-item--empty\"><\/div>\n\n      \n      <figure \n        id=\"gallery-block_61000cf87b2f6-1\" \n        class=\"gallery-item gallery-icon landscape gallery-item__height  \"\n      >\n      \n      \n                <a\n            href=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/08\/projects\/pfc-treepotential-hololens-mockup-3840x2560.jpg\"\n            class=\"no-barba\"\n            data-size=\"3840x2560\"\n            itemprop=\"contentUrl\"\n          >\n            <img decoding=\"async\" loading=\"lazy\"\n              src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/08\/projects\/pfc-treepotential-hololens-mockup-481x321.jpg\"\n              class=\"attachment-medium\"\n              alt=\"\"\n              srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/08\/projects\/pfc-treepotential-hololens-mockup-481x321.jpg 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/08\/projects\/pfc-treepotential-hololens-mockup-962x641.jpg 962w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/08\/projects\/pfc-treepotential-hololens-mockup-1024x683.jpg 1024w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/08\/projects\/pfc-treepotential-hololens-mockup-1814x1209.jpg 1814w\"\n              sizes=\"(max-width: 481px) 100vw, 428px\"\n              width=\"481\"\n              height=\"321\"\n            \/>\n            <style>\n              #gallery-block_61000cf87b2f6-1:before {\n                 padding-top: 66.735966736% \n              }<\/style>\n          <\/a>\n        \n              <\/figure>\n    \n      \n      <figure \n        id=\"gallery-block_61000cf87b2f6-2\" \n        class=\"gallery-item gallery-icon landscape gallery-item__height  \"\n      >\n      \n      \n                <a\n            href=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreepotentialAR_HoloLens-3840x2560.jpg\"\n            class=\"no-barba\"\n            data-size=\"3840x2560\"\n            itemprop=\"contentUrl\"\n          >\n            <img decoding=\"async\" loading=\"lazy\"\n              src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreepotentialAR_HoloLens-481x321.jpg\"\n              class=\"attachment-medium\"\n              alt=\"\"\n              srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreepotentialAR_HoloLens-481x321.jpg 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreepotentialAR_HoloLens-962x641.jpg 962w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreepotentialAR_HoloLens-1024x683.jpg 1024w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreepotentialAR_HoloLens-1814x1209.jpg 1814w\"\n              sizes=\"(max-width: 481px) 100vw, 428px\"\n              width=\"481\"\n              height=\"321\"\n            \/>\n            <style>\n              #gallery-block_61000cf87b2f6-2:before {\n                 padding-top: 66.735966736% \n              }<\/style>\n          <\/a>\n        \n              <\/figure>\n    \n      \n      <figure \n        id=\"gallery-block_61000cf87b2f6-3\" \n        class=\"gallery-item gallery-icon landscape gallery-item__height gallery-item__full-width \"\n      >\n      \n      \n                <a\n            href=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreePotentialAR_map-3840x2560.jpg\"\n            class=\"no-barba\"\n            data-size=\"3840x2560\"\n            itemprop=\"contentUrl\"\n          >\n            <img decoding=\"async\" loading=\"lazy\"\n              src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreePotentialAR_map-481x321.jpg\"\n              class=\"attachment-medium\"\n              alt=\"\"\n              srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreePotentialAR_map-481x321.jpg 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreePotentialAR_map-962x641.jpg 962w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreePotentialAR_map-1024x683.jpg 1024w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2019\/05\/projects\/TreePotentialAR_map-1814x1209.jpg 1814w\"\n              sizes=\"(max-width: 481px) 100vw, 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the fascination of the forest and shows us how we can preserve it. International Earth Day is used annually to raise awareness and appreciation for nature&#8217;s diversity and beauty. With the Tree Potential Project, Microsoft wants to contribute to this by making data collected from forests in the United States available to the&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/prefrontalcortex.de\/en\/projects\/tree-potential-project\/\" title=\"Read Tree Potential Project\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":3801,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false},"tools":[27],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tree Potential Project - Prefrontal Cortex<\/title>\n<meta name=\"description\" content=\"Zusammen mit Tea &amp; Water Ltd. und SilviaTerra LLC haben wir ein Online Tool f\u00fcr Microsoft erschaffen, mit dem Baumbest\u00e4nde innovativ visualisiert werden\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prefrontalcortex.de\/en\/projects\/tree-potential-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tree Potential Project - 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