{"id":1870,"date":"2017-10-17T12:42:05","date_gmt":"2017-10-17T10:42:05","guid":{"rendered":"https:\/\/prefrontalcortex.de\/?post_type=projects&#038;p=1870\/"},"modified":"2019-08-06T17:10:50","modified_gmt":"2019-08-06T15:10:50","slug":"kelp-forest","status":"publish","type":"projects","link":"https:\/\/prefrontalcortex.de\/en\/projects\/kelp-forest\/","title":{"rendered":"Kelp Forest"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">An interactive underwater spectacle immerses the senses into a digital adventure.<\/h4>\n\n\n\n<p>\n\nThe fish are dancing in Silicon Valley: Majestic reef sharks, agile Garibaldis and shiny silver sardine swarms populate the lobby of the Intel headquarters. They gently glide through a light-flooded algae forest with atmospheric sounds, coming into close contact with their curious audience. Using Intel\u00ae RealSense\u2122 technology, &#8220;Kelp Forest&#8221; expands the sensual experience with the interactive discovery of a digital marine world.\n\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"532\" src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2017\/10\/projects\/kelp_overview-1024x532.jpg\" alt=\"\" class=\"wp-image-1679\" srcset=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2017\/10\/projects\/kelp_overview-1024x532.jpg 1024w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2017\/10\/projects\/kelp_overview-481x250.jpg 481w, https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2017\/10\/projects\/kelp_overview-768x399.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" width=\"907\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/rxUER9LXo8s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>\n\nSince 2017, Intel Corporation welcomes employees and visitors to its Santa Clara headquarters with a new screen system consisting of a <strong>Brand Story Wall at the entrance<\/strong> and a <strong>Digital Skylight<\/strong> that extends like a dome over the adjoining lounge area. In cooperation with Intel&#8217;s art direction department, we designed \u201cKelp Forest\u201d for both components as an epitome of the <strong>underwater world of the Southern California bays<\/strong>. The generative lighting mood adapts to the natural course of the day. Oceanic sound waves intensify the sensual impression of the seascape.\n\n<\/p>\n\n\n\n<p>\n\nThe highlight is the <strong>interactive LED wall with six integrated Intel\u00ae RealSense\u2122 cameras<\/strong>. They generate depth data for targeted control of the fish. Whenever there\u2019s movement in the room, the autopilot is replaced by an interaction algorithm. Visitors waiting in front of the screen let the sardines swarm in, while hectic gestures will drive them away in an instant. Under the skylight dome, the <strong>interplay between the real and digital world<\/strong> is complemented by the impression of a deep connection with the audiovisual scenery.\n\n<\/p>\n\n\n\n<p>\n\nThe reconstruction of the lobby, including the implementation of the screen system, continued throughout the entire development period of the project. In order to provide our customer with a detailed preview of the current status, we developed a <strong>VR simulation of our designs<\/strong> inserted into the planned room architecture. As the first interactive application for the system, the &#8220;Kelp Forest&#8221; is still an integral part of the new Intel lobby\u2019s daily program.\n\n<\/p>\n\n\n\n<p>\n\nThanks to Dell&#8217;s great support in Halle, we were able to test and develop the real-time application on our premises using a high-performance PC system.\n\n<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" width=\"907\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/AZbwzHePFAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/youtu.be\/2xpCh6r1SrY\" target=\"_blank\">Kelp Forest 360\u00b0 on YouTube: Brand Story Wall Viewpoint<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/fBTUMULPYdA\" target=\"_blank\" rel=\"noreferrer noopener\">Kelp Forest 360\u00b0 on YouTube: Digital Skylight Viewpoint<\/a><\/p>\n\n\n\n<div id=\"gallery-block_5d49984ea1054\" class=\"gallery-block gallery-columns-2 gallery-size-medium \">\n<div class=\"gallery-item gallery-item--empty\"><\/div>\n\n      \n      <figure \n        id=\"gallery-block_5d49984ea1054-1\" \n        class=\"gallery-item gallery-icon landscape gallery-item__height gallery-item__full-width \"\n      >\n      \n      \n                <a\n            href=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2017\/10\/projects\/kelp04.png\"\n            class=\"no-barba\"\n            data-size=\"2880x768\"\n            itemprop=\"contentUrl\"\n          >\n            <img decoding=\"async\" loading=\"lazy\"\n              src=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2017\/10\/projects\/kelp04-481x128.png\"\n              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The fish are dancing in Silicon Valley: Majestic reef sharks, agile Garibaldis and shiny silver sardine swarms populate the lobby of the Intel headquarters. They gently glide through a light-flooded algae forest with atmospheric sounds, coming into close contact with their curious audience. Using&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/prefrontalcortex.de\/en\/projects\/kelp-forest\/\" title=\"Read Kelp Forest\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":1684,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false},"tools":[69,64,68,72,27],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kelp Forest - Prefrontal Cortex<\/title>\n<meta name=\"description\" content=\"Im Silicon Valley lassen wir die Fische tanzen: Majest\u00e4tische Riffhaie, flinke Garibaldis und silbern gl\u00e4nzende Sardinenschw\u00e4rme bev\u00f6lkern die Lobby des Intel-Headquarters. In sph\u00e4rischer Klangkulisse gleiten sie sanft durch einen lichtdurchfluteten Algenwald \u2013 und gehen auf Tuchf\u00fchlung mit ihrem neugierigen Publikum. Unter dem Einsatz der Intel\u00ae RealSense\u2122 Technologie erweitert \u201eKelp Forest\u201c die sinnliche Erfahrung um das interaktive Erlebnis einer digitalen Meereswelt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prefrontalcortex.de\/en\/projects\/kelp-forest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kelp Forest - Prefrontal Cortex\" \/>\n<meta property=\"og:description\" content=\"Im Silicon Valley lassen wir die Fische tanzen: Majest\u00e4tische Riffhaie, flinke Garibaldis und silbern gl\u00e4nzende Sardinenschw\u00e4rme bev\u00f6lkern die Lobby des Intel-Headquarters. In sph\u00e4rischer Klangkulisse gleiten sie sanft durch einen lichtdurchfluteten Algenwald \u2013 und gehen auf Tuchf\u00fchlung mit ihrem neugierigen Publikum. Unter dem Einsatz der Intel\u00ae RealSense\u2122 Technologie erweitert \u201eKelp Forest\u201c die sinnliche Erfahrung um das interaktive Erlebnis einer digitalen Meereswelt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prefrontalcortex.de\/en\/projects\/kelp-forest\/\" \/>\n<meta property=\"og:site_name\" content=\"Prefrontal Cortex\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-06T15:10:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prefrontalcortex.de\/wp-content\/uploads\/2017\/10\/projects\/kelp_kachel3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1632\" \/>\n\t<meta property=\"og:image:height\" content=\"3000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prefrontalcortex.de\/en\/projects\/kelp-forest\/\",\"url\":\"https:\/\/prefrontalcortex.de\/en\/projects\/kelp-forest\/\",\"name\":\"Kelp Forest - Prefrontal Cortex\",\"isPartOf\":{\"@id\":\"https:\/\/prefrontalcortex.de\/#website\"},\"datePublished\":\"2017-10-17T10:42:05+00:00\",\"dateModified\":\"2019-08-06T15:10:50+00:00\",\"description\":\"Im Silicon Valley lassen wir die Fische tanzen: Majest\u00e4tische Riffhaie, flinke Garibaldis und silbern gl\u00e4nzende Sardinenschw\u00e4rme bev\u00f6lkern die Lobby des Intel-Headquarters. 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